Product Presale Campaign Development For Startup Entrepreneurs: Webinar Launched

The newly published online learning session offers a strategic approach to sales that is especially useful for startups. Fred Cary, CEO of IdeaPros, says that pre-selling is vital to early business growth as it can provide much-needed initial capital to launch a product or service.

More information about IdeaPros is available at

By discussing the five key components of a successful pre-selling campaign, the webinar helps entrepreneurs connect with high-intent prospects. It also tackles important aspects such as which platforms to use when promoting a pre-launch product, as well as advice on adapting these strategies for apps.


In this section of the video, Cary and co-host Tessa Ashford lay out the many benefits of pre-selling. In particular, they discuss how this launch strategy — where customers pay for the cost of production — can help entrepreneurs actualize their business idea faster.


Likewise, the webinar also answers the important question of whether business owners should start marketing before their manufacturing process has been established. Cary also talks about how to build an initial list of potential customers and how to identify the most attractive features that will compel people to back a pre-launch product.


To gain maximum exposure for a startup venture, the training video highlights specific online platforms that entrepreneurs can use for fundraising. In this section, Cary also talks about the importance of listening to feedback from early backers, as such comments can make the final product more attractive to buyers when it officially launches.

Those who wish to watch the video may visit


IdeaPros equips both experienced and nascent entrepreneurs with the skills, knowledge, and connections they need to elevate their businesses. It was founded by Fred Cary, who has established several ventures that have since gone public. The Better Business Bureau has awarded the consultancy an A+ rating in recognition of its exceptional service.

Entrepreneurs who wish to get coaching from experienced business leaders can likewise visit to register for the company’s training program.

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